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Friday, 14 February 2020

Public Service Announcements

THINK! Hedgehog. Safety crossing the roads. Memorable from my own childhood. They also did lots of activities with schools such as colouring contests (from what I can remember) using the hedgehogs as mascots for a larger campaign.


Star Trek American PSA. I like the style of animation and I like how the PSA can be integrated in to popular television to allow kids to stay engaged. By keeping the object of the PSA vague, it means kids will keep the TV on to watch it - and then think about the meaning of the PSA when they realise there was a valuable message. 

American WIC program PSA 1985
It looks hand drawn and I think this is a unique style to take - simple but effective. Its not as eye catching as some of the others we have seen in class, and the monotone voice doesn't make this very memorable. Yet it has a clear message and friendly characters to attract people to call.

Smutley AIDS PSA
Relates to the modern day convergence back to traditional styles. Aimed at an older audience and therefore uses the older styles that they grew up with. The idea of a cat having 8 lives to waste vs a human is a good focal point against the possible humor the audience will have seeing this. 
As the animation goes on, you begin to not want the cat to ...continue as he was doing. (As people in the comments have said about the dolphin moment) As the plot gets old in repetition, the audience starts to get tired of seeing it - associating to not wanting to do this themselves.
Catchy music of the targeted time.

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