As a final result, I think we had definitely produced the work that we aimed to. It was clear and stuck to the newer Giffgaff emoji kind of style instead of relying heavily on the old ones. Our main aim was to create a golden wolf inspired piece that flowed between each other in one long shot, and I'm happy to say I think I planned that out well in the script and in the sketch layers. Even though I came in to the project hating sketch layers, I'm glad I had the chance to do it, as I think it improved my understanding of flowing movement, none character animation and composition when there isn't a full scene.
One trouble we ran in to was the submission and it happened to be the most stressful day. I think the brief itself was very all over the place with very little clarity on which specifications were mandatory and which were optional. But as well as this, when we came to submit everything, there was a file limit and so we couldn't submit everything we had made.
This resulted in a very sudden edit of the video presentation we had made to include the three moving Instagram adverts - as the file requested as we got later in to the submission file was that it was one single image that didn't move. So I had to choose the best screenshots available.
We also found out at this point we needed a cover image, which I quickly made based off of Alex's banner.
On top of this, we also saw that they could only accept one single mp4. Which in the specification, they mentioned the 20 second tv spot and a video presentation. So we were at least expecting to submit two - but we had five with the Instagram moving banners. So this meant we had to edit the video presentation even more to fit the movie in to it.
Despite, I think we all worked well together and that our result was the best it could be - and we submitted possibly more than necessary just inside the video presentation. And we worked together to quickly overcome the challenge at the end after hours of quick brainstorming and fast edits.
I did feel a little overworked between this project and 502 , but I'm glad that in comparison to 503, I was able to communicate with Alex and they could help when I needed it and vice versa. I think we had a little trouble due to Ly's home situation but they did amazing work in what they did and we were able to balance what they couldn't do. So everything worked out in the end.
I enjoyed working on the art side of things again, and I think our style (hopefully) stands out in the contest as much as our direction stood out in class. I'm also quite happy with how my script turned out , as I usually write scripts for things and work on someone else's. With the speed of getting a script done, we were able to stand quite early and I'm glad we had enough time to figure out our less straight forward design concept and leave time at the end for all the mistakes.
What I did in the end:
- Script writing (Alex formatted it)
- Designing assets
- Mood boarding and researching
- Pitch bible
- Sketch layer
- Linework (clean up by Alex)
- Some colouring
- Instagram banners x3 (Animated)
- Cover image/ submission













