The current buying market in the 21st century are the millennial, and therefore creators are targeting their animations with nostalgia based around the 80s to 90s.
Creators use the aesthetic of nostalgia to give off this theme, such as:
- Setting (Stranger Things 80s backdrop and synthetic sound effects/track, clothing, euphemisms, props)
- Songs (Guardians of the Galaxy soundtracks)
- Voices (Mufasa's voice in the live action lion king is the same)
- Colour choices (Pop art 60s, Neon 70s etc)
Remake = Same movie, characters, plot, new drawing style, nostalgia in playing the same songs and modernising the story only in the technology used to make it.
Reboot= Different character traits, additional characters, more modernised plot, often refers back to the predecessor for aspects of nostalgia to show how times have changed between, or to make fun of the original.
2018-2019 have become the era of rebooting movies because of the high responses from the buying market, seeing their childhood Disney characters reimagined with the newer CGI animation. These movies gave struggled between popularity and negative backlash, as most of the time, the characters are intended to look animated and bouncy to maintain their excitable characteristics - but also to maintain societies standards for a hyper realistic CGI visual experience. This was experienced mostly with the new live action Lion King, as they were expected to keep in the songs for the aspect of nostalgia, however realistic looking animals singing and dancing did not look quite realistic and ruined the visual aesthetic of the movie, causing lots of people to hate it or not watch it.
Similarly Disney faces the same conflict with Mulan, as it arguably contains some of Disney's most popular songs, but they plan to keep it out to maintain the more serious new war/ action focus of the movie. This has caused backlash to the movie prior to the cinematic trailer has even been released. But then Disney can either keep the nostalgic songs, or keep their intention of not to make the exact same movie.
In comparison to Disney's live action remakes, they have also make reboots of shows, such as Ducktales, with more in the works for Disney plus. Their show has recieved higher forms of praise than a lot of their movies and I think this is down to a lack of nostalgia. With Ducktales, it is aired on a children's tv channel, Disney XD, in comparison to the big broad realm of cinema. Children in the 21st century are not essentially the buying market for a show such as Ducktales, but I believe this works in Disney's favour, as they now have feedback from other generations saying what worked and what didn't, and rebooted their characters accordingly with a modern take. The loveable animation has never changed. Also, children have a narrow access to the original Ducktales show, as there may only be small clips surfacing on YouTube. Therefore, the programme does not have to live up to certain expectations with the main target audience - but if the expectations are met, will encourage the parents of these children to enjoy the show too - creating a vaster consumerist market.
Intro comparison
The comic book layout gives hints to the older designs of the characters, whilst also maintaining the modern transitions and parallax throughout the characters running sequence. The new music is also a more positive addition to the reboot as it is more upbeat but keeping to the same tune.
Audiences influence a lot of decision making in modern day reboots due to the high expectations of the audience, and the standard of pleasing the audience that the creators have. Social media has been a strong influencer in this as proven recently with the live action sonic, and the hate towards the design - as well as spiderman being with the MCU or Sony. Both were fixed in the audience's favour due to backlash.
In comparison to Disney's live action remakes, they have also make reboots of shows, such as Ducktales, with more in the works for Disney plus. Their show has recieved higher forms of praise than a lot of their movies and I think this is down to a lack of nostalgia. With Ducktales, it is aired on a children's tv channel, Disney XD, in comparison to the big broad realm of cinema. Children in the 21st century are not essentially the buying market for a show such as Ducktales, but I believe this works in Disney's favour, as they now have feedback from other generations saying what worked and what didn't, and rebooted their characters accordingly with a modern take. The loveable animation has never changed. Also, children have a narrow access to the original Ducktales show, as there may only be small clips surfacing on YouTube. Therefore, the programme does not have to live up to certain expectations with the main target audience - but if the expectations are met, will encourage the parents of these children to enjoy the show too - creating a vaster consumerist market.
Intro comparison
The comic book layout gives hints to the older designs of the characters, whilst also maintaining the modern transitions and parallax throughout the characters running sequence. The new music is also a more positive addition to the reboot as it is more upbeat but keeping to the same tune.
Audiences influence a lot of decision making in modern day reboots due to the high expectations of the audience, and the standard of pleasing the audience that the creators have. Social media has been a strong influencer in this as proven recently with the live action sonic, and the hate towards the design - as well as spiderman being with the MCU or Sony. Both were fixed in the audience's favour due to backlash.
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