GiffGaff

Group: 

Me: 3D modelling, 2D, concept/characters/backgrounds - owns adobe and toon boom and Maya and blender. 

Lily: Soundscaping, 2D animation - owns adobe package and toon boom. 

Nadia: 3D modelling, 3D animation - owns pretty much everything. 

Week 1: Research

Giff Gaff

Their company is a phone dealership that sells SIMs, phones and offers phone refurbishments. But along with these functions, they also have a community tab. 

Slogan 'The mobile network run by you'. They love community and the feeling that everyone is a contributor whether that's to their ideas, or for this project, towards helping the environment. 

The community tab offers lots of blogs that range from helping people with their phones, to recommending the best games and tips to beat them. One of these tabs is a recycling and economy tab. 

Recycling

• Circular economy, creating a cycle so that products last longer and less waste is produced. 
• 'Reuse, recycle, refurbish' with REUSE as the first one. Not reduce, reuse, recycle. Shows how reuse is their top priority with their phone refurbishments. 
• resell to people for a "heavily discounted price" - good for students, their target market, as shown by the things we were sent from giffgaff when we moved in and their aesthetic. 

Aesthetic

• Their current theme is very artsy with lots of colourful gradients, the most common being blue to pink. 
• All of their little picture art looks like emojis but with their own neat style, gradient colour scheme and thick line work. 
• Also in the 'winter sale', the phone hanging from cord wires cleverly look like baubles on a string. 
• Even then, they are promoting the earth logo. 
• Cork board arts and craft style, relates to the very comic book paper cut out style in this advert about their community. 

Community

 

D&AD submission last year #handsup

Hands up was last years theme for the D&AD new blood awards last year. The GiffGaff topic was #handsup which is a sign language initiative, mostly started with the use of BSL emojis for texting and translation. This started in May during deaf awareness week and trended through tiktok. Not only did GiffGaff want to make their community more inclusive, but they used a very audio based format to do it on, tik tok. They also worked their campaign in the social media field which related to teenagers, their target audience - in a time where tiktok was trending thanks to covid 19. 

The yellow and black colour palette stuck with their current vibrant popping theme whilst relating to the colour of emojis. (Now it looks a lot like Instagram?)

more examples of previous animations

Morphs

Runwiththegoldenwolf

morph story? looks like paint

specific colour palette that tweaks for each morph to make them clearly different parts. 

TSB background fades

has a water colour look that kind of sticks to the artsy theme, less morph more fade. Might be good for harder to morph bits to maintain time. 

After effects shape morph

quick morph

Might be good for backgrounds

Logo Inspirstion

Snapchat, Facebook, Behance, Skype, Telegram, 

Instagram awesome morph!!

Phone Animated Adverts

Smartiply

McDonalds app

Devon's Phone Ad

Hopefully this will be a good resource for the group to pin drop the colours that the Giffgaff team are currently using in their gradients. I also tried to replicate a lot of the characters used in the main font on the website. 

The emojis are the ones that are the most occurring, and possibly the most useful ones. I also know we have a strong plan about morphing, so I tested some techniques like dripping and the stretch which I think both look good.