Pitch

 I had a lot of fun organising the pitch bible presentation for our briefing.  I feel like the style of it was very accurate to the Giffgaff style we have chosen for our animation. It could have used more work, as well as some sort of storyboard or animatic to show. 

Despite this, we got our point across well and the script was done in time to help explain afterwards that we planned to anchor the whole tv spot around sustainability. Michaela really liked the idea of starting with the big shocking fact, as we learnt in the careers event. At first I think our style choices were unclear, combining both the old and new. But after talking about the recycling, Michaela worded it like 'reusing the old style' and I think that was genius. It was our intention but we hadn't really thought about it that way. Mostly just that the older style was darker and more serious for the more serious fact. And the newer style is brighter to show happy rewards and caaash. Cha-Ching!

We overshot our time by quite a lot and that was definitely my fault. I still manage to stammer and fumble over words a little when presenting, even just reading the list of artistic qualities in the themes. I think I could have explained our style intentions, old vs new, stern verses happy during that time instead of listing variables. 

I think as our group isn't using people or characters or photos to tell this story, it was quite hard to have any visual development to show.  But we had a sound track and a script and things that weren't as easy to present until overtime. 

One thing that worried me was that all of the other giffgaff teams had found a different colour palette to ours in their research. They used lots of baby pinks and blues and milky yellows. Where as we found bright gradients and emojis and Wordart. Though I did find these colours too back in my research, I classed that also as an old style. It covers a lot of their old adverts though and maybe that would be more coherent? THAT BEING SAID, I do think our style will stand out more; is more relevant to the style on the current website that the audience will see. And I think that the emojis and Wordart relate to tech and connections and the 2000s. Which is the whole purpose of the pitch, phones, and also the target audience, US, the 2000s kids. 

WWW - They liked our idea, we had a narrative and a style intention, and we were in a good position to start working. Presentation theme was good and accurate

EBI - Speak with more intention. Concept art? Make ideas clearer than research

What's next? Start visual work. Storyboarding. Practice script to test length