Writing the script

 The script had lots of influences from the phone adverts that I had watched during my research. I wrote it with the idea of the typical female narrator with calm tone that you hear in a lot of phone and bank adverts,  which really came through when I shared this with the group.

I really wanted to use the sustainability aspects in the script, as that is the main focus of the campaign, even though they aren't necessary points that the company said to make. Adding them in, the script did feel slightly long - and when Nadia wrote the script in a true script format, she suggested that it might be by almost double the time. But even if we took out those aspect, I still think it wouldn't remove much time and would remove from the campaign. So our plan is to talk fast. Once we do a test, we will know if this is the final draft or not. 

In the careers event, they talked about opening with a large figure to make people feel the harsh reality - and like in the brief itself where they opened with the large figure 40 million devices unused in UK homes, I thought it would be a good, relatable figure to open with in the tv spot. 

After making a mood board, I noticed how the new style lacks any sophistication or sophisticated colours which contrasts the very serious environmental campaign. We don't want people to see it as a joke, filling it with emojis and cheesy WordArt fonts. So I wrote down that the black and white with hints of colour be used at the start, and then transition in to the bright gradients when it hits the fun slogan that they wanted us to include. "Recycle your old phone. Get some cash in your pocket. Cha-ching!"

We really wanted to focus on a golden wolf style morphism as a group as I think a lot of us would like to work for them, and they do lots of braded commercials. So I definitely catered the script visual instructions to morphism. 

My 'Script' - PDF of my notes which is the main version 1 of the script

Nadia's Script - PDF of Nadia's script, they fixed my wording and put it in a much cleaner format. I did 2 months of animation in college, and the first thing we properly learnt was script writing. I remember a much more complicated layout using square brackets and writing lighting shots and camera angles (which aren't applicable in this) But in this course you do a lot of that in the storyboards which makes more sense. It's very interesting seeing how they wrote it from my notes.