Designs

My role in the group is mostly being the art director. Like in my other project, I think I have enjoyed being given a style and trying to incorporate that in to other ideas. I think with this one, because the script was mine, I had to think a lot more about adding in the understandability of the items. As I am drawing them as I had imagined them, but others may not see it that way. 

The idea of the antennae hot spot came from Lily's storyboard, and I do really like it, ads it relates a lot more to technology, but also implies locations. 

I also saw in Lily's animatic the recycling logo that all the bubbles that made up the recycling logo burst out to turn in to the phone. As this is what Nadia wrote in the script reprise, I can see that is how they both read the script. I think it's a good idea as long as I can animate it. So I will retry my animation test from the recycling to the phone.

I really liked the idea of the iPhone, and also the spin Lily put on it, giving it some fluidity. However, I do think we have a lot of spinning and maybe we could change one somewhere down the line. 

I like how the cash vaguely looks like a SIM card as it is another Giffgaff service to buy SIM cards and phone plans - whilst it still clearly identifies as a £50 note because of the queen and the colours.  

WWW

• Items are recognisable
• Thought about motion in different ways so the team can decide what they like
• Showed where all the colours came from
• Perspective on UK is good & makes the hotspot icons stand out more

EBI (from Michaela 5/2/21)

• Background seem all over the place and if they are the colours for the actual film background then it will be complex
• Off black/ greyish black isn't in the colour palette and it's used a lot (mostly so you can see the linework - and they use all of the greyscale tones)
• £599 is way too much

What next?

• Other symbols
• Figure out real colours, Nadia wants to take colour script