Michaela meeting 2

Notes

• Script cutting discussion
• 'Forty million phones with recyclable materials are in UK homes' make it one line but still impactful
• 'Giffgaff help you to recycle your old phone' (leads on to 'get money in your pocket Cha Ching') OR 'Giffgaff make recycling old phones easy
• Send your phone in prepaid packaging
• 'All you need to do is' can come out of the script. Replace with 'Just_(...)'
• Show vs tell, show some things you wanted to say in the big chunks of writing
• Giffgaff are quite informal, short and snappy could fit the style, even if they seem to try and tell a story in other adverts - you don't have as much time as that one. "Recycle phone. Use prepaid packaging. You get cash!!"
• Scale in the animation more. Animatic is very central in the frame, so try to squash and stretch and change the size. 
• Fix the colour palette
• I try too hard to include all the hues which means the background will end up being mismatched.
• Try to include more white or more black
• Off black isn't in the colour palette (we are using off black so you can see the line work - also they use black and white photos so every greyscale tone is in the palette even if it wasn't all specifically colour dropped)
• Make an updated colour pin drop board with brush sizes etc (so far been using 30 for thick lines and 15 for details, uniformed brush in Harmony)
• Colour script test!!
• Try to test the colours on the recycling logo animation test too (maybe make the animation look like the one in the animatic first?)
• Lily is fixing the music

Coloured animatic

After the meeting, I decided to colour test the colours that I had designed up to this point and tried to figure out a background colour that would work for them. I think the colour palette on the map really works and changing from white to yellow really shows the seriousness being replaced by upbeat 'Get some CASH!' I think the only area the yellow doesn't really work is with the emojis on the phone - but I think if we can find a way to make the white borders appear then it will look good. I'm not quite sure how we will do the gradient on the recycling logo, as I masked the gradient over white, but it was a little messy and hard to do. And I don't think there's that feature in harmony. So it would need to be done in Photoshop afterwards (possibly along with the emojis)