Golden Wolf Talk

Golden Wolf

• Purrington twins run the company: Thomas is the studio lead and 3D lead. Henry is the animation lead. Very nice and positive.
• Quirky and a broad range of content - they specialise in advertising. 
• Usually stick to anything in the 0-30 second range (tv spots, print, websites, billboards, ads, logos.)
• Nice range of companies from videogames, shows, big brands and products.  
• They came from illustration backgrounds - apparently all illustration jobs tend to involve some sort of animation nowadays eg moving billboards. 
• Humans have an attention span of 8 seconds, with ad blockers often making people skip their line of work - so they want to catch your attention quick. 
• They like to use many different styles because they think it will open more doors for opportunities in the industry - people will only ask you to do something if you can show them you can first.
• They make lots of style boards which is what they send to the customer to show their thought process. Textures, things they've drawn, visual photography, camera positions. Style boards make it easier to show what stage you're in without sending a long winded script and all development every time.
• Their rules: 
1. Don't have an ego, be humble, they're all about team work. 
2. No room for 'ok'. Always deliver your best and don't just tolerate what you've done. 
3. Have fun! Animation is a long hour job and you're wasting your time if you don't enjoy it.

Advice

• Big brands are easy to make look cool, it's harder to make smaller brands like insurance look interesting - so most of the times, they hire the best animators and visual teams to make their stuff look interesting. Lots of opportunity in things you wouldn't usually look at.
• You need to gain traction - you can send an important message or moral from your bedroom. 
• Stay visible: keep posting regularly.
• Stay focused: Keep having new ideas, know when to post to get the best reaction from your followers, not at 1am. 
• Stay consistent: Keep a good style that is recognisable as you. 
• They had all of their friends like their post so that they gained enough traction and eventually started trending on new sites and got recognised.