From experience using Instagram, I thought about how much I skip at first glance. Our plan from the start was to copy and paste our recycling logo to mobile phone animation for the Instagram advert- but when we realised that was too complex for an ad and this length canvas, I thought else where. The more panels in an Instagram advert, the more chances you have to catch someone's eye. I want to use a lot of the patterns we didn't use in the large animation, like the dotted pattern and the small doodles and the Wordart style. There's going to be a lot of space at the top to leave space for the Instagram handle and photo. We also planned on using the blue and pink backgrounds that are in a lot of Giffgaff commercials, but we didn't use in our animation - pin dropping the blue and pink from our gradients.
We also discussed the banner as a group and Alex had a good idea of having the phone with a note fanning out from behind it, to include both the phone and the money - with a recycling logo on screen. This shows the slogan the brand wanted visually without audio or text.
Even though we were reusing the recycling logo loop, I found this one the hardest as I taught myself how to use a few features in the node editor to create the mask for the gradient effect. I think this worked really well and I was able to pin drop the colour of the gradient from my mood board, to keep things consistent.
I really liked the idea of this advert as the circular Wordart helps frame the falling money, guiding your eyes down to the rest of the slogan, whilst getting the message of 'money in your pocket' across. I think that the badge doesn't come across as much as I hoped, without lighting or a shine to show a glossy texture - but that isn't in Giffgaff's style.
I had a bit of trouble thinking of a Giffgaff style doodle for this one, but I think the doodles weren't too distracting from the money falling, and keep your eyes in the centre. I think they could be neater. I wanted them to loop but I couldn't quite figure out enough with symmetry tools to get it to work.
In the plan, I wanted the pound signs to grow quite large. But after the first two I subconsciously decided to make the adverts loop so that they could be extended in time. I originally had them as 5 seconds each but they felt too short, especially if people can skip them anyway. 10 seconds gives people time to SWIPE UP and follow the link. After realising this needed to loop, I kept the growth quite short so that it could scale back down in good time. The doodle for this was hard too, because I didn't want it taking up too much space, or drawing your eye to empty gaps. I also couldn't think of many Giffgaff patterns that we hadn't used yet. So I used the same pattern as the first but made it rotate. I think this worked well and wasn't very distracting. I wanted the font to wave like the Word font. But I used the Wordfont function to create the text for each poster and this is how the wave came up. I think because the word is so short, it couldn't wave very well. I also think if I had tried this manually, I would also find too little characters to make a wave, just a zig zag.
I think the slightly tilted and diagonal line still adds character whilst using the CURRENT Wordart functions. Maybe not those that are nostalgic but the ones people will known now.
Because of the lack of brighter greens, blues and purples in this advert, there aren't any colours to balance out the orange tint of the traditional Giffgaff yellow. As emojis aren't usually orange, I did try the yellow from the recycling gradient, but the pound sign colour made it look like a lime. So I pin dropped a colour between both Giffgaff yellows to make this more appealing emoji colour for the purpose of the ad.
WWW:
Consistent design
Text is all the same size and same placement
All loop and can be cut down or extended.
We were able to reuse the hardest one to animate
EBI:
Recycling logo could show the phone too.
I messed up with the dots and accidentally made it asymmetrical, so I had to resize all of them and place them in the exact same place because you can't copy and paste photo layers. I think I fixed it 😖
Didn't use Giffgaff yellow in the emoji, could have planned it better with more accurate colours in the planning stage.
Coin speeds, maybe think more about weight of each sized coin - but it was more exaggerated and fun than accurate
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